Q: Felida, you’ve been passionately seeking sustainable employment opportunities, helping residents achieve economic prosperity through market-driven training, resources and career pathways for many years now, can you tell us about the mission of Valley Initiative for Development & Advancement (VIDA) and how it has impacted local communities over the past three decades?
FV: At VIDA, our mission is to empower individuals by providing access to education and job training, enabling them to achieve economic mobility and prosperity. Over the past three decades, we have worked tirelessly to break down the barriers that prevent residents of the Rio Grande Valley from accessing sustainable careers. By providing market-driven, high-demand job training, career pathways, and critical resources, VIDA has helped thousands of individuals transform their lives. This has not only created a more skilled workforce but has also contributed to strengthening the local economy and improving the overall well-being of our communities.

Q: VIDA has helped more than 6,000 residents access high-demand job training. What do you consider the most significant success story from your time at VIDA?
FV: One of the most impactful success stories is the transformation of a single mother who, after facing significant financial hardship, was able to complete our training program in healthcare administration. She went from minimum wage to securing a well-paying job in a local hospital, allowing her to support her family and achieve financial independence. Fortunately, this is just one of many VIDA graduate success stories, but it illustrates how VIDA’s programs not only open doors to high-wage careers but also empower individuals to break generational cycles of poverty.

Q: You’ve worked your way up from director of finance to CEO. What has your personal journey at VIDA taught you about leadership and the challenges faced by low-income individuals in the workforce?
FV: My journey at VIDA has reinforced the power of perseverance and adaptability. Leadership, to me, is about listening and understanding the needs of both your team and the communities you serve. Through my work, I’ve gained a deep understanding of the systemic challenges faced by low-income individuals in the workforce, such as lack of access to education, transportation, and networks. Leadership isn’t just about setting a direction but about empowering others to overcome those barriers and seize opportunities for growth. It’s been incredibly rewarding to be part of an organization that directly impacts people’s lives, including my own.

Q: Can you explain the training programs VIDA offers and how they help people secure high-skilled, high-wage jobs? How do you ensure these programs stay relevant to the needs of today's job market?
FV: VIDA offers a range of training programs designed to meet the needs of high-demand industries such as healthcare, information technology, and advanced manufacturing. These programs equip individuals with the technical and soft skills required for high-skilled, high-wage positions such as registered nursing, engineering, cybersecurity, and finance. We stay relevant to today’s job market by constantly engaging with industry leaders and employers to understand emerging trends and skill gaps. By continuously adapting our curriculum, we ensure our participants are not only ready for today’s job market but also positioned for long-term career growth.

Q: VIDA primarily services the Rio Grande Valley area, but partnerships play a huge role in VIDA’s success, including support from organizations outside of the Rio Grande Valley, such as in Dallas? How has this extended network of support benefited VIDA’s mission?
FV: Partnerships have been vital to VIDA’s success. We understand that we can’t do it alone, and collaborating with organizations across the state has allowed us to expand our resources, networks, and impact. Support from partners in Dallas and beyond has provided us with access to additional training opportunities, funding, and expertise that help us enhance our programs and ensure they are meeting the evolving needs of the communities we serve. These partnerships not only amplify VIDA’s efforts but also help create a statewide network of support for those seeking economic advancement.

Q: As the youngest female president and CEO of VIDA, achieving the role at the age of 27, what does it mean to you to lead an organization that focuses on empowering individuals, especially women, in underserved communities?
FV: Leading VIDA has been both a profound responsibility and an incredible privilege. As a young female CEO who assumed this role at 27, I deeply understand the transformative power of opportunity, education, and mentorship. My journey resonates with many of the individuals we serve, particularly women who are working to overcome barriers and create better futures for themselves and their families.

What makes this role especially meaningful is that VIDA's mission goes beyond traditional workforce development. We're not just helping people secure jobs – we're enabling generational change. When we support a single mother in completing her nursing degree or assist a first-generation college student in obtaining their technical certification, we're not just changing one life; we're creating ripple effects that impact families and entire communities.

Being a young female leader in this space has also allowed me to challenge traditional leadership stereotypes. It sends a powerful message to our participants, especially young women, that their aspirations should not be limited by age, gender, or background. When they see someone who looks like them, who comes from their community, in a leadership position, it helps them envision greater possibilities for themselves.

Our work at VIDA is about creating pathways to economic mobility, but it's also about building confidence, developing leadership skills, and fostering a sense of empowerment. Every success story from our participants reinforces the importance of our mission and reminds me why this work is so vital to our community's future.

Q: In 2024, you were named one of the “30 Under 30” honorees by Hispanic Executive. How do you feel about this recognition, and what does it mean for VIDA’s visibility and the work you’re doing in your community?
FV: Being named one of Hispanic Executive's "30 Under 30" honorees in 2024 is more than a personal achievement – it's a powerful validation of VIDA's mission and the transformative work happening in the Rio Grande Valley. This recognition has significantly amplified our voice in national conversations about workforce development, particularly in historically underserved communities.

The visibility from this honor has already opened new doors for VIDA. It's helped us forge connections with national funders and policy makers who are increasingly interested in our innovative approach to workforce development. These new relationships are crucial as we work to scale our impact and potentially replicate our model in other communities facing similar challenges.

What makes this recognition particularly meaningful is how it showcases the Rio Grande Valley's potential on a national stage. Too often, border communities are defined by their challenges rather than their innovations. This platform allows us to shift that narrative by highlighting how VIDA's data-driven, participant-centered approach is creating measurable economic mobility in one of America's most economically challenged regions.

Most importantly, this recognition sends a powerful message to our participants and young professionals in our community: that transformative leadership can emerge from anywhere, and that age should never be a barrier to creating meaningful change. It reinforces VIDA's core belief that with the right support and opportunities, talent can thrive regardless of zip code or circumstance.

Q: Can you share some insights into how VIDA’s work extends beyond just economic empowerment? How does your organization contribute to the overall well-being of the people you serve?
FV: VIDA's impact extends far beyond workforce development – we're in the business of transforming lives holistically. While economic mobility is a crucial outcome, our approach recognizes that sustainable success requires addressing the whole person and their entire support system. Through comprehensive support services, including emergency assistance for unexpected challenges like car repairs or medical bills, we've created crucial safety nets that keep our participants moving forward on their educational journey.

Mental health and emotional well-being are central to our work. Our case managers serve as more than just advisors – they're advocates, mentors, and sometimes the only consistent support system our participants have. By integrating counseling services and stress management workshops into our program, we help participants build the resilience and confidence needed to overcome systemic barriers, especially crucial for first-generation college students or single parents balancing multiple responsibilities.

The ripple effects of our work transform entire families and communities. When participants complete their education and secure higher-paying jobs, they not only achieve personal success but also become role models for their children, creating a powerful cycle of aspiration and achievement. This generational impact demonstrates how VIDA's comprehensive approach creates lasting change that extends well beyond individual economic advancement, building stronger, more resilient communities across the Rio Grande Valley.

Q: VIDA has a large statewide network of supporters. How important is this philanthropy, and how has it helped VIDA grow and serve more individuals?
FV: Philanthropy has been a cornerstone of VIDA’s ability to expand and enhance our programs. Our network of supporters, including foundations, corporate partners, and individual donors, enables us to scale our impact and serve more people across South Texas. These resources provide funding for scholarships, training materials, and the operational support necessary to run our programs effectively. Without this network of generosity, VIDA would not be able to reach as many individuals, nor would we have the capacity to adapt to the growing needs of the communities we serve. It is 100% collaborative.

Q: What is your vision for the future of VIDA, particularly as the organization expands its reach and continues to help residents throughout Texas?
FV: My vision for VIDA is to continue expanding our reach and deepen our impact across the state of Texas. As we grow, we’ll continue to focus on providing high-quality, market-driven training programs while also addressing the evolving needs of the workforce. I want VIDA to be a recognized leader in workforce development, not just in the Rio Grande Valley but across Texas. Our goal is to empower even more individuals, especially those in underserved areas, to secure meaningful, high-wage careers and become active contributors to their communities.

Q: What advice would you give to women who aspire to make a difference in their communities, especially in the nonprofit sector? What are some key lessons you’ve learned along the way?
FV: My advice would be to stay true to your passion and vision. Working in the nonprofit sector can be challenging, but it’s incredibly rewarding to see the impact you can make in people’s lives. One of the most important lessons I’ve learned is the value of persistence—there will always be obstacles, but with resilience and determination, you can overcome them. Additionally, never underestimate the power of collaboration. Surround yourself with a supportive team and build relationships with others who share your commitment to making a difference.

Q: Finally, what do you hope the legacy of your leadership at VIDA will be, both for the organization and for the Rio Grande Valley community?
FV: I hope that my leadership at VIDA will be remembered for its commitment to empowering individuals and creating opportunities for economic prosperity. My goal is to leave behind an organization that is even more impactful, sustainable, and far-reaching, with a legacy of transformed lives and communities. I want VIDA to be known as a place where dreams are realized, careers are built, and families are uplifted, and for the Rio Grande Valley to be recognized as a region where opportunity knows no bounds.

Q: What is one word of advice you can offer to young women who want to reach your level of success?
FV: First and foremost, advocate for yourself. I became CEO at 27 not because someone handed me the opportunity, but because I consistently demonstrated my capabilities and wasn't afraid to articulate my value. Many young women are taught to wait their turn or stay quiet – I encourage you to challenge that mindset. When you know you're ready for more responsibility or deserve recognition, speak up. Document your achievements, build your case, and present it confidently.

But advocacy doesn't stop with yourself. As you climb, advocate for others. Use your voice to lift up those around you, champion new ideas, and challenge the status quo. True leadership isn't just about personal success – it's about creating pathways for others to succeed. When you become known as someone who advocates for both excellence and equity, you build the kind of credibility and influence that opens doors not just for yourself, but for an entire generation of future leaders.

Q: Can you tell our audience one of your most memorable moments of your career?
FV: One of my most memorable career moments came early in my tenure as CEO, during a site visit from a major potential funder. At 27, I had already grown accustomed to being mistaken for an intern or junior staff member, and true to form, the funder initially directed all their questions to a staff member they believed to be CEO. Rather than letting this familiar scenario play out, I chose to transform it into a teaching moment.

I confidently took control of the meeting, presenting our organization's strategic vision, sharing compelling data about our impact, and demonstrating deep knowledge of our financial models and growth strategy. The energy in the room shifted dramatically as I spoke about scaling our programs from $1.9M to $4M and our plans for evidence-based expansion. By the end of the presentation, the funder who had initially overlooked me was fully engaged, asking sophisticated questions about our methodology and future plans.

What made this moment truly memorable wasn't just securing the funding – though we did – but rather how it crystallized an important leadership lesson: sometimes the best response to bias isn't to fight it directly, but to simply be so competent and well-prepared that it becomes impossible to ignore. This experience has shaped how I mentor young leaders, especially women, teaching them that while we can't control others' initial perceptions, we can absolutely control how we show up and the value we bring to every interaction.

Q: At the start of your career, what do you wish you had known? 
FV: Looking back to the start of my career, I wish I had known that leadership isn't about having all the answers – it's about having the courage to ask the right questions. As a young professional, I initially felt pressure to prove myself by knowing everything. This self-imposed expectation created unnecessary stress and sometimes prevented me from seeking guidance when I needed it most.

I wish I had understood earlier that vulnerability is a strength, not a weakness. When I became CEO at 27, I tried to project an image of complete certainty and control. However, I eventually learned that authentic leadership means being honest about what you don't know and being willing to learn from everyone around you – including those you lead. Some of our organization's most innovative solutions came from moments when I admitted I didn't have the answer and invited others to problem-solve together.

Most importantly, I wish I had known that my youth and different perspective weren't limitations but rather unique assets. Instead of trying to fit into traditional leadership molds, I could have embraced my distinctive approach sooner. Being a young Latina CEO has given me valuable insights into the communities we serve and helped VIDA bridge generational gaps in ways that have strengthened our impact.

Q: Which woman inspires you and why? 
FV: My grandmother, who dedicated decades of her career to the assembly line at General Motors in Detroit, continues to be my greatest inspiration. Her journey represents the transformative power of opportunity combined with unwavering determination. As a skilled trade worker at GM during an era when few women held such positions, she contributed to the production excellence of one of America's most iconic automotive companies.

What inspires me most about her isn't just her pioneering spirit as a woman in manufacturing, but her deep understanding of loyalty and its rewards. Through her dedicated service to GM, she secured a future that offered our family stability, healthcare, retirement benefits, and the promise of upward mobility. Her career demonstrates how a good job with a strong company can fundamentally change a family's trajectory.

To this day, she continues to inspire my leadership at VIDA. When I see our participants working to build better futures through education and skills training, I'm reminded of her ongoing legacy. Her story teaches me that economic mobility isn't just about individual success - it's about creating lasting change that spans generations. The dignity of work, the importance of loyalty, and the power of opportunity are values she exemplifies, and they continue to guide our mission at VIDA as we help others forge their own paths to prosperity.

Q: What advice would you give to young women who want to pursue their dream and start a business? 
FV: My advice to young women pursuing their entrepreneurial dreams is to start with a strong foundation while staying true to your authentic self. Invest in your education and skill development - whether through formal education, technical training, or industry certifications. At the same time, build a robust support network of mentors and fellow entrepreneurs who can guide you through challenges and celebrate your victories. Remember, you don't have to conform to traditional leadership stereotypes; your unique perspective and experiences are valuable assets.

Most importantly, be strategic and patient in your approach. Consider starting your business part-time while maintaining financial stability through your current job. Use this period to develop your business plan, build good credit, and research available resources like grants and training programs. I've seen many successful entrepreneurs at VIDA who took this measured approach, allowing them to grow their businesses sustainably while managing risks. Your journey might take time, but with dedication, proper planning, and resilience, you can turn your entrepreneurial dreams into reality.

Five Things About Felida Villarreal

1. What celebrity would you like to meet at Starbucks for a cup of coffee?
I'd choose Sonia Sotomayor. As the first Latina Supreme Court Justice, her journey from a humble background to the highest court exemplifies excellence and breaking barriers. I'd love to discuss her perspective on leadership, maintaining authenticity while navigating institutional power, and her approach to decision-making under pressure.

2. What’s your favorite thing to do in your free time? 
Spending time with my 7-year-old daughter, Amairani

3. What’s your favorite international food? 
Indian

4. What’s your favorite quote or saying?
"Leadership is not about being in charge. Leadership is about taking care of those in your charge." - Simon Sinek

5. Tell me about the best vacation you’ve ever taken. 
2-week vacation to Turkey: Istanbul & Cappadocia