As the CEO of Junk.com, Nicole Peterson Turturici has Spearheaded the Company’s Rapid Expansion to 22 Locations in Just the Past Year, Transforming Junk Removal into a Tech-Driven, Customer-First Business That’s Scaling Nationally.

Q: You launched your first nonprofit, Hope for the Homeless, in high school. What inspired you to start it, and how did that experience influence your career path?
NPT: Giving back has always been a core part of my life, thanks to my mom, who made sure my sister and I were involved in community service from a young age. In high school, many of my peers were struggling to find meaningful organizations to fulfill their required service hours, so I decided to create Hope for the Homeless. It wasn’t just about meeting a requirement—it was about making a tangible impact.

While it didn’t directly shape my career path, it did instill in me the confidence to take on leadership roles early on. It also taught me an invaluable lesson: no matter where life takes you—whether in business, leadership, or personal endeavors, there’s always an opportunity to contribute to the community and uplift others.

Q: Junk removal is a traditionally male-dominated industry. What challenges have you faced as a female CEO, and how have you navigated them?
NPT: Surprisingly, one of my biggest challenges has been the difference in working styles. I tend to be highly organized and strategic, while many of my male counterparts operate more off the cuff. At times, this contrast in approaches has created friction, but I’ve learned that structure and methodical planning are my strengths. Rather than adapting to a less structured approach, I’ve leaned into my own leadership style, proving that attention to detail and long-term vision lead to success.

Q: Junk.com has been compared to the “Uber of junk removal.” How does technology set your company apart from competitors?
NPT: Technology has always been at the forefront of my career because it’s the key to efficiency and scalability. At Junk.com, we’ve built an in-house tech team that creates customized solutions tailored to our specific business challenges. This proprietary technology allows us to streamline operations, optimize logistics, and provide a seamless customer experience, something that competitors without an in-house development team simply can’t replicate.

Q: You’re a CEO, a wife, and a new mom. How do you juggle the demands of business growth with family life?
NPT: It’s a constant balancing act, and there’s no perfect formula. Some days, business takes priority; other days, family does. The key is to be flexible and understand that balance doesn’t mean giving everything equal time, it means giving the most important things your best energy when they need it.

I also live by the philosophy that you can’t pour from an empty cup. Prioritizing my own well-being—whether that’s carving out time for exercise, quiet moments with family, or just a little self-care—ensures that I can show up fully for both my team and my loved ones.

Q: You emphasize collaboration and strategic delegation. How do you foster a positive workplace culture while maintaining high performance standards?
NPT: I believe that a great leader doesn’t have all the answers; they surround themselves with people who do. Each member of my team brings expertise in areas where I don’t, and I make it a point to listen, collaborate, and empower them to lead.

By fostering an environment of trust and open communication, I encourage my team to take ownership of their work while ensuring that we all stay aligned on our bigger mission. High performance isn’t about micromanaging, it’s about creating a culture where people feel valued, motivated, and equipped to excel.

Q: You’ve been passionate about philanthropy since a young age. How does giving back remain part of Junk.com’s mission?
NPT: At Junk.com, giving back is woven into everything we do. Our commitment to philanthropy goes beyond business—it’s about making a tangible impact in our communities and for our planet. Through initiatives like the #JunkForGood Challenge, we encourage responsible decluttering while supporting local charities and promoting sustainable disposal practices. We ensure that gently used furniture, clothes, and appliances find new homes instead of landfills, and we actively partner with recycling programs to minimize waste. For us, junk removal isn’t just about clearing space, it’s about creating opportunities for good.

Q: What is one word of advice you can offer to young women who want to reach your level of success?
NPT: Seek joy in all that you do—your mindset is your greatest asset.

Q: At the start of your career, what do you wish you had known?
NPT: I wish I had known that my ideas and opinions were valuable from day one. When you’re new in your career, it’s easy to feel like you have to earn the right to speak up, but fresh perspectives are often the most valuable. I’ve learned that questioning the status quo and thinking outside the box are powerful assets, especially in industries that have done things the same way for too long.

Q: What advice would you give to young women who want to succeed in the workplace?
NPT: Don’t wait to be given opportunities—ask for them. Take on additional responsibilities, find ways to make your job more efficient, and always be looking for ways to grow. Passion and proactivity set you apart.

Q: After high school, where did you feel your career path would take you?
NPT: Honestly, I had no idea! I knew I wanted to be in business, but I wasn’t sure which industry or role suited me best. And that’s okay. Even after college, I was still figuring it out.

My advice? Get a general sense of what excites you and start there. Test different areas—finance, marketing, operations, sales, technology—and see what resonates. Sometimes, you’ll find a niche you love. Other times, you’ll realize you’re best suited for a big-picture strategic role. Either way, the best way to find your path is by diving in and exploring.

Q: What's your advice for women in male-dominated fields?
NPT: While it can feel intimidating, remember that being different is your advantage. Women bring unique perspectives, problem-solving skills, and emotional intelligence that can elevate traditionally male-dominated industries. Lean into what makes you different—it’s exactly what will set you apart and drive innovation.

Six Things About Nicole Peterson Turturici

1. What’s your favorite thing to do in your free time?  
Bake or cook a delicious meal.

2. What’s the most amazing adventure you’ve ever been on? 
Hiking the Kalalau trail in Kauai.

3. What’s your favorite international food? 
Greek Pastitsio—it's like a Greek version of lasagna, and it holds a special place in my heart because my Papou used to make it for me. 

4. Favorite Dessert?  
Chocolate soufflé.

5. What’s your big passion?  
My biggest passion is equestrian show jumping! Many know me for my love of the sport, and there’s nothing quite like the thrill of riding, the bond with the horse, and the precision it takes to compete at a high level.

6. What was your favorite subject in school?  
Geography.